Organizers of INTERMOT 2006, the international powersports fair recently ended in Cologne, Germany, said more than 187,000 consumer and trade visitors from 120 countries attended the five-day event.
Organizers said the event, held Oct. 11-15, attracted 20 percent more visitors than attended INTERMOT 2004 in Munich. However, while the Munich event was open only to consumers for two days, the Cologne event beckoned consumer attendance for its duration.
Trade visitors – non-exhibiting dealers, distributors and suppliers – accounted for about 30 percent of visitors.
Of the 1,130 suppliers who exhibited in the 120,000 square-meter space, 327 exhibitors and 18 additionally represented companies came from Germany and 734 exhibitors and 51 additionally represented companies came from 36 other countries. Fifty suppliers exhibited at the event for the first time.
While more than 50 exhibiting companies came from the U.S., the largest contingents came from Italy, Taiwan, Spain, China and France.
Powersports Business talked with dozens of U.S.-based companies seeking to expand internationally as well as quite a few foreign firms setting their sights on North America. Read about it in a two-part series beginning in your next issue of Powersports Business magazine.