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GE Retail Sales Finance Changes Its Name

GE Consumer Finance’s Retail Sales Finance unit has changed its name to GE Money – Sales Finance.

“The new name reflects how we’ve evolved beyond the retail space,” said Glenn Marino, president and CEO of GE Money’s Sales Finance unit. “We’re broadening our markets, channels and product offerings — all focused on helping our partners grow their businesses by offering simple, fast and flexible financing programs to their customers.”

GE says the business unit has achieved double-digit growth over the past four years and has doubled its assets in just the past two, reaching $16 billion.

GE Money’s Sales Finance division provides extended financing, installment lending, revolving credit, private label credit cards, bank card programs and other financing solutions in more than 20 industries, including powersports.

GE Money is a unit of General Electric Co.

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