Polaris CEO Tom Tiller has challenged the CEOs of the other major ATV manufacturers to a head-to-head competition to settle which manufacturer builds the toughest ATVs.
Polaris has hired Pro-Motion Motorsports, LLC, the company that builds and designs EnduroCross tracks, to build a track, purchase and certify the ATVs that will compete, officiate the event and declare a winner.
“Every manufacturer claims their product is tougher than the competition,” Polaris CEO Tom Tiller said in a press release. “Polaris ATVs are made by people who ride so we know what it takes to build a quad that can take on the toughest of tasks, both on the job and on the trail. This passion for powersports starts with me, and I’m ready to prove Polaris really does build the world’s toughest ATVs.”
The event is slated for Nov. 16 at Las Vegas’ Orlean’s Arena.
“The track will be built, first and foremost, to test the ATVs capabilities rather than solely focusing on the drivers’ skill,” said Eric Peronnard, Pro-Motion Motorsports.
ATV manufacturers Honda, Yamaha, Arctic Cat, Can-Am, Kawasaki and Suzuki CEOs have until Oct. 20 to take Tiller up on his challenge. People can log onto www.polarisduel.com to explore details of the challenge and find updates on who has responded.