Polaris officials describe the Victory Motorcycle division as “a growth engine” for the Minnesota-based manufacturer. And, if industry sales figures are any indication, Victory appears to be the fastest growing brand in the U.S. motorcycle market.
Polaris says sales of its Victory motorcycles in 2004 were up approximately 30% from sales in 2003, and says retail sales this year are up nearly 50% over 2004. By 2010, the company expects Victory to be a $300 million business unit.
For 2006, Victory is moving toward that goal by delivering new products and innovations designed to position the brand for continued strong growth. Introduced at the company's recent dealer meeting, held in Nashville, Tenn., were the company's all-new 100 cu. inch, six-speed Vegas Jackpot; a new Ness Signature Series Vegas Jackpot; and a new 100 cu. inch engine and six-speed transmission combination for the Vegas and Kingpin.
“With the strong sales of our current offerings, combined with the excitement surrounding our new bikes, all of us on the Victory team are pleased with the momentum and popularity the bikes and the Victory brand continue to enjoy,” said Mark Blackwell, General Manager, Victory Motorcycles. “Delivering quality motorcycles and listening to what our customers tell us is helping to give Victory a growing presence on the roads.”
A rapidly emerging motorcycle segment in recent years is what Victory calls “Extreme Customs.” For 2006, the all-new Jackpot fills that niche with radical paint schemes, a color-matched frame, extensive chrome detailing, a lowered rear end riding on a muscular 250mm rear tire, a 21-inch wheel up front, a reshaped headlight and more. It's powered by a 100-cubic-inch Freedom engine and six-speed overdrive transmission, and carries a manufacturer's suggested retail price of $17,499 ($17,749 in California).
Victory is upping the ante on its Vegas and Kingpin models in the coming year by integrating the 100 cu. inch Freedom engine and six-speed overdrive transmission from the popular Victory Hammer. The folks at Victory say the motor gives its bikes more cornering clearance, thanks to narrower crankcases.
The Vegas sells for $15,799 ($16,049 in California); the Kingpin retails for $15,999 ($16,249 in California).
The Victory Hammer returns for 2006 outfitted with its 100 cu. inch Freedom V-twin and six-speed; 250mm rear tire specially produced by Dunlop; detachable rear seat cowl; dual 300mm, four-pot Brembo brakes; inverted cartridge fork; deep saddle and optional V-bar.
Available in black, blue, red, Flame Yellow with Tattoo or Nuclear Sunset with Fade Flames, it sells for $16,899 ($17,149 in California).
Blacked out for '06, the 8-Ball also is powered by the 100 cu. inch Freedom. The bike comes with black forks, triple clamps and engine; a solo seat; flush-mount tail light and six-spoke wheels. It's priced at $13,399 ($13,649 in California).
NESS SIGNATURE SERIES
Arlen and Cory Ness, two of the country's most respected custom motorcycle builders, have again helped to set the Victory brand apart with two new Ness Series Vegas Jackpot models. Each has a custom paint scheme, custom seating, drag bars, billet wheels and an extensive list of other Ness-designed details, and are priced at $21,999 ($22,249 in California).
The Victory Touring Cruiser is the only bike in the company's 2006 model line offered without the 100 cubic inch (1,634cc) motor and six-speed combination first introduced in the 2005 Hammer. Still powered by the 92 cu. inch Freedom mated to a five-speed, the TC is Victory's bike for the long haul. Standard highway lights, a windshield, lockable hard saddlebags, EFI, rubber-mounted handlebars, a plush suspension and cushioned floorboards aid in open road riding. Priced at $15,349 ($15,599 in California).
Copyright 2005 Powersports Business