Kawasaki Motors Corp., U.S.A., Irvine, Calif., has launched the company's all-new website, www.Kawasaki.com. The web site, which incorporates functions from Kawasaki's e-commerce site, www.buykawasaki.com, enables the company to provide the most current information on products, finance offers and motorsports activities.
The all-new Kawasaki.com was created to accomplish three primary goals:
– Website unification. Integrating the consumer websites (www.buykawasaki.com and www.Kawasaki.com) into one cohesive platform provides a seamless experience for the end user.
– More efficient navigation. Kawasaki.com features one-click connectivity to the information that consumers want. Links to everything from products, company news, finance offers, racing highlights, and information on Riders of Kawasaki (ROK) owners club are easily found on the home page.
– Brand consistency. Kawasaki.com is the latest step in a process designed to ensure consistent images and key messages across all communications media.
Kawasaki Motors Corp., U.S.A. (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft and utility vehicles through a network of more than 1,500 independent retailers.