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ATV SafetyWatch Program Launched in Canada

The Canadian All-Terrain Vehicle Distributors Council (CATV) this week introduced ATV SafetyWatch, a program aimed at encouraging the safe and responsible use of ATVs by riders of all ages, skill levels and experience.
The CATV says close to 90,000 new ATVs were sold in Canada during 2004. The organization believes there are approximately 850,000 units in use in the country.
Scheduled to be promoted across Canada with brochures and posters distributed to ATV dealerships, federations, and clubs, ATV SafetyWatch is designed to raise awareness of what CATV says are three key attributes all "pro" riders of ATVs demonstrate: prudence, responsibility and organization.
Initially, the ATV SafetyWatch program features three educational components: Tips for the ATV Rider booklet, ATV Like a PRO CD, and the ATV Rider Course.
The Canadian All-Terrain Vehicle Distributors Council, founded in 1984, is a national, non-profit, trade association. For further information about ATV SafetyWatch, contact CATV representative Collin Richard 416/491-4449; crichard@catv.ca; or visit www.catv.ca

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