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Smith Optics Reorganizes

Ketchum, Idaho-based Smith Optics is relocating its accessories program to its Southern California office in San Clemente, forming a new product department, and revamping its marketing department.
Eric Carlson, a Smith Optics veteran of nine years, has been placed as Director of Product and Merchandising, in charge of all aspects of product management and development. Carlson will report directly to Smith Optics President Ned Post.
The marketing group reports to Senior Vice President of Sales and Marketing Blair Clark.
The group is now headed by Marketing Manager Tag Kleiner, who will oversee all Promotions Managers and direct all marketing and promotional efforts.
Christine Gould, formerly the Marketing Resources Manager, has been tapped as Visual Merchandising Manager; Ben Flandro, Marketing Coordinator of three years, has been promoted to fill the position of Goggle Product Manager, replacing Daryl Price.
Advertising and Public Relations Manager Liz Randall also reports to Kleiner, and both will continue to oversee all visual communications that come from Smith Optics in collaboration with Nemo Design.

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