Kawasaki Motors Corp., U.S.A. (KMC), Irvine, Calif., has named O'Leary and Partners to succeed FCB Worldwide as its advertising agency. The new arrangement, effective immediately, will cover all products marketed by the company, including motorcycles, ATVs, personal watercraft, utility vehicles, and associated accessories.
KMC will continue its relationships with The Falls Agency, Minneapolis, which handles dealer promotional advertising, and with Freeman/McCue, Santa Ana, the company's public relations firm, said Tom Orbe, vice president, sales and marketing.
KMC recently launched a new look in its communications with the introduction of the tagline, "The leading edge of power / performance /exhilaration," to accompany the well-known "Let the good times roll." The new message, said Orbe, is intended to present the brand to a broader audience.
O'Leary and Partners is a $75 million independent advertising and public relations agency providing marketing communications services to a broad range of clients. Its major clients include In-N-Out Burger, The National Association of Realtors, and Drive Time Automotive. The agency is a member of Worldwide Partners, a global network of independent agencies in 120 markets.
Copyright 2004 Powersports Business