Fairchild Sports, Tustin, Calif., designer and distributor of motorcycle apparel, boots and helmets, has named creative agency Truth and Advertising, Santa Ana, its agency of record.
Initial plans call for consumer and trade print ads, Web design and development, direct mail, collateral, trade show support and alternative media tie-ins.
Fairchild Sports designs and produces apparel such as FIRST GEAR and Hein Gericke as well as several private labeled products for third parties, including Harley-Davidson, Yamaha, Arctic Cat and others.
Fairchild Sports (formerly known as Intersport Fashions West or IFW) is owned by The Fairchild Corporation (www.fairchild.com), based in McLean, Va. Truth and Advertising (www.truthandadvertising.com) is a creative agency offering advertising, interactive and design. Clients include Siemens, Westinghouse, Kyocera, Glen Ivy Day Spa, Experian, Samsung, Hospital Associates, Black Kat Kustoms and Vigier Guitars.