Bell Industries Recreational Products Group offers more than 50,000 parts and accessories to an estimated 4,800 independent dealers and service centers from three locations in the Midwest (Minnesota, Wisconsin and Michigan).
In August, the company held an open house for its dealers and vendors. The function was held at Pro Kart Indoors, a karting track near the distributor’s headquarters in Eagan, Minn. Attendees perused the vendor displays, then the entire group took to the track for karting competition.
Trent Walden, Bell’s group sales manager, says sales stemming from the event outpaced sales from the prior year event by 15%.
“It was really a nice turnout,” Walden said. “We had about 40 vendors offering everything from snowmobile tracks to motorcycle helmets.”
Vendors in attendance included Kolpin; Cycle Country; Dowco; Sportech; PowerMadd; K&N; Yuasa; Tri-Max; Woody’s; Camoplast; Superwinch and Warn; and Dunlop, Continental, ITP, Kenda and GBC.
Dave King, president of Dual Concepts, also attended, debuting his patented Clic Dual Wheel System (photo above). Designed in Europe, the Clic Dual Wheel System is a brand new product for the ATV industry. The kit includes adapting nuts, two connecting and coupling cases, two spacers and the wheels. The coupling discs stay fitted to the ATV wheels. A turn of two locking levers on each side allows attachment or removal.
“Another nice new product is the wireless Rider Light, which basically turns your helmet into a brake light,” Walden said.
Plans for next year?
“We plan to schedule the event around the same time next year, although we’ve discussed setting up earlier in the year to do it in time to attract more motorcycle business and perhaps benefit from pre-season snowmobile business,” Walden said. “We’re also contemplating possibly having the show back in Michigan. At this point, we’re just evaluating to see how we can maximize the benefits for everyone next year.” psb
Copyright 2004 Powersports Business