In its third year, Big Twin East has its own home at the 36th Annual International Powersports Dealer Expo: the entire floor space of Indianapolis’ RCA Dome.
“All Big Twin East exhibitors and attendees will be able to pick-up their badge holders and badges at Big Twin East registration, which is located right inside the Dome near the Capitol Avenue entrance,” says Tracy Harris, general manager of show producer The Powersports Group. “Big Twin dealers will be able to go from Big Twin company to Big Twin company, without needing to step past, around or through booths for any other market segment.”
Other add-ons include the opening of the Big Twin Café, a refueling stop decked out in Big Twin style; and a reception on Saturday night exclusively for Big Twin participants. “The idea is to give exhibitors and attendees an opportunity to get together — chat, discuss a little business, have a little fun — without distractions from anyone who isn’t dedicating their business and livelihood to the Big Twin industry,” Harris said.
In other Advanstar-related show news, the debut of Big Twin West – the new sister show to Big Twin East that was slated to take place at the Mandalay Bay Convention Center in Las Vegas – was pushed back from January to November.
The Powersports Group says research showed that November was determined a better month for a show like Big Twin West. “In talking to industry exhibitors and attendees, we discovered that many were frustrated with their increasingly crowded winter schedule,” Harris said. “Dealer Expo, Harley-Davidson Spring Dealer Meeting, Tucker-Rocky/Biker’s Choice National Sales Meeting, V-Twin Expo – all these events happen in January and February. Moving Big Twin West to November gives the industry some breathing room. So far, the response from the industry has been very positive.”
Big Twin West debuts November 20-21, 2004 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Visit http://www.bigtwinexpo.com or http://show.teampowersports.com for more information.
Copyright 2004 Powersports Business