Ehlert Publishing Group, the editors of ATV Sport magazine and Ron Schara Enterprises will debut “ATV Sport TV” Saturday, April 3, 2004, on The Outdoor Channel. It’s estimated, by the time the show airs in April, it will have a subscriber base of some 30 million homes.
“ATV Sport TV” is a half-hour show that will air three times per week for 26 episodes. On-the-air dates and times are: Saturday at 9 a.m. Eastern Standard Time (“World of Outlaws” racing will precede the show); Wednesday at 11 p.m. EST (during the “Wednesday Night Horsepower” block); and Friday at 5:30 p.m. EST. The final show is slated for Sunday, September 26.
“Content-wise, ‘ATV Sport TV’ will mimic ATV Sport magazine in many ways,” said EPG Director of Media Development Carey Bohn said. “We will devote some of the program to ATV racing. Our goal is to air the race coverage within three weeks of the event.” Eighteen Pro and amateur races will be covered during the season. All 12 of the GNC motocross races will be aired, along with two TT races, three GNCC races and an ATV drag racing national.
Other content will include project and custom-built quads, racer profiles, product tests and ATV lifestyle features.
HONDA WINS BAJA 1000
The new Honda TRX450R won its debut race at the the 36th-annual Tecate SCORE Baja 1000. The Honda competed in Class 25 (Open ATV) and took the 16th overall place among all competing vehicles.
The TRX450R was piloted by the team of Poncho Castro, Doug Eichner, Tim Farr (Honda’s official factory-supported ATV racer for 2004), John Gregory and Marc Spaeth, who covered the 808-mile course in 18 hours, 27 minutes, 34 seconds, at an average speed of 43.78 miles per hour. The team finished 53 minutes before the second-place team of Ruben Martin and Gilberto Santana, aboard a Bombardier DS650X.
The win marked the second consecutive victory for a factory-backed Honda ATV in the 1000 after a Rincon sport-utility quad won the event last year.
MONTGOMERY OUT AT CANNONDALE
While the motorsports portion of the Cannondale company has been liquidated to live on with another brand, Pegasus Capital Advisors, the new owners of Cannondale’s bicycle business, has asked Scott Montgomery to leave his position as vice president of marketing at the company.
Montgomery, widely regarded as the cornerstone of the firm’s former motorsports plan, left in late September, along with 21-year Cannondale veteran Dan Alloway, the company’s vice president of sales, and Len Konecny, its vice president of purchasing.
Copyright 2004 Powersports Business