Dealer profit climbs in August
Overall dealer profitability, as measured by Top Gun dealers nationwide, increased in August to 8.8%, up from 7.9% in July, but was off from the 10.1% recorded in August 2002. Overall net profit for the year through August was 8.4%, an increase over the 7.5% YTD figure recorded through July but down from the 9.4% reported through last August.
Showroom traffic also improved slightly in August. Traffic was off 1% in August, compared to August 2002. By comparison, traffic had been down 3% in July.
Indicators listed are year-to-date figures for franchised, non-Harley-Davidson retail
powersports dealerships generating a total of more than $500,000,000 in annual retail powersports business collected as of 8/31/2003.