Dealer profit slips in July
Overall dealer profitability, as measured by Top Gun dealers nationwide, slipped in July to 7.9%, down from 10.1% in June. Overall net profit for the year through July was 7.5%, a slight improvement over the 7.4% YTD figure recorded in June but off from the 9.1% YTD figure in July 2002.
2003 showroom traffic continued to trail that of last year, month over month. Traffic was down 3% in July, compared to July 2002. So far, traffic as been down every month this year, compared to the same months in 2002, except for March.
Gross Profit Per Hour
To calculate Gross Profit per effort hour, take the total gross profit generated by your P&A department for a given month or pay period. Divide that number by the total number of hours worked (clock hours) for all members of the P&A team, regardless of title, for the same period. If someone works in P&A as well as another department, estimate the number of hours they worked in Parts.
Average Invoice To Walk-in P&A customers
To see how you compare, determine your total gross sales to walk-in customers. Be sure to exclude all wholesale, mail-order, service through repair orders, and P&A sold with major unit sales. Then divide your gross sales by the number of transactions to those walk-in customers.
OEM Parts Sales Compared To Accessory Sales.
If your accessory sales dollars do not equal your total OEM parts business, your customers are buying from sources other than you.
Service Effective Labor Rate
To determine your effective labor rate, take the total Service team effort hours (techs and all support personnel, including porters) and divide that amount into your gross labor sales for the same period.