Columns
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Doing lakeside work — and that’s no bull!
I call it lakeside work. My kids wonder what kind of job I have that allows me to push back…
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Why do we have poor dealership managers?
I just finished reading a very interesting article in the Gallup Business Journal. The article discussed the findings of Gallup…
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A low barrier to exit shows profitability state
It’s not an easy task to open a new motorcycle dealership, buy an existing dealership, or to operate a dealership,…
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More bike photos add up to additional leads
This is a no-brainer, but it’s a question each of us needs to consider. If you could hire somebody at…
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Menu presentation absolutely pays off
The single step in the overall sales and finance process that impacts dealer profitability the most is an effective menu…
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Do you cater to buyer logic or looker emotion?
Who do you cater to? The best dealers in the country have one very important ingredient. They cater to the…
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5 ways to improve PG&A profits, customer satisfaction
One of our sayings is: “Nothing happens until something is sold.” You can do all the inventory control you want,…
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Structuring the deal for menu setup
In the last two articles we reviewed two of the most important steps in the sales and finance process —…
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