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Power 15 Dealers

Leo’s South

By Liz Hochstedler

Dealer finds pre-owned inventory plentiful At 35 years old, Leo’s South shows no signs of slowing down. The 12-brand dealership situated just south of the Twin Cities has recently undergone a transformation, switching the showroom from a segmented layout to branded displays. The change, which occurred this summer at the encouragement of BMW and BRP, has brought positive feedback from ...

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House of Harley-Davidson

By Liz Hochstedler

High-quality employees drive dealership Being a Harley-Davidson dealership in the company’s hometown brings with it a high level of expectation, and House of Harley-Davidson has stepped up to the challenge. “We’ve won more Bar & Shield performance awards than, I think, anyone else in the country,” principal and president John Schaller reported. The House was founded in 1971, and it ...

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Fay Myers Motorcycle World

By Liz Hochstedler

A historic effort to promote the industry Fay Myers Motorcycle World in Greenwood Village, Colo., may be one of the largest, best-known dealerships in the country, but it hasn’t gotten so big that staff has forgotten what’s important — the customers and the industry as a whole. “We try to work very hard to be a one-stop shop. We try ...

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Ducati Newport Beach

By Jan Plessner

The world’s most successful Ducati dealer? A 10-day trip to Italy was enough to convince Ducati Newport Beach president Michael Guerin that he loves being at his dealership. “I think I ride less now than when I bought the dealership,” he said. “I love being here. It’s not a job to me. I had a job for 35 years, so ...

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Greeley Harley-Davidson and Wild West Motorsports

By Chris Peters

‘Constant attention’ to processes brings success Under one roof, Greeley Harley-Davidson and Wild West Motorsports have been offering customers a wide array of products, and doing so with great success. Greeley earned Harley-Davidson’s Platinum Bar & Shield Award in 2011 and ranks third nationally in sales among Harley dealers. Though under two names, it is one business. According to general ...

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America’s Motor Sports

By Dave McMahon

Doubling down on pre-owned sales From a single-line dealership that his parents opened in 1982, America’s Motor Sports has grown into a thriving three-store chain in and around Nashville, Tenn. Principal Chris Watts grew up in the original store, working summers and weekends before putting his degree from the University of Tennessee in 1994 to work with the family ownership ...

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Logan Powersports Group

By Dave McMahon

Namely, a friendly place to shop The warm, friendly atmosphere that is presented at dealerships within the Logan Powersports Group drives all sales, according to principal Mike Ratz, a second-generation owner of the family business. “That, and the fact that customers are greeted and approached when they enter the door,” said Ratz, whose group has been named a member of ...

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Bert’s Mega Mall

By Jan Plessner

An abundance of product, and sales to match As a retailer of powersports vehicles from 15 different OEMs, Bert’s Mega Mall has few customers who can say “You don’t have what I’m looking for.” Instead, principal Ron Seidner has a different issue at his dealership, a member of the inaugural Powersports Business Power 15. “We have a problem with buying ...

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Nielsen Enterprises

By Dave McMahon

Grassroots support at the root of longtime success Ted Nielsen’s entry into the business began with a gas station and a single-line Arctic Cat dealership. Now, Nielsen Enterprises northwest of Chicago offers nine OEM brands over an expansive 80,000-square-foot complex. The dealership’s support of snowmobile and motorcycle racing is well known among those in the industry. The dealership has been ...

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Scott Fischer Enterprises

By Dave McMahon

Appointment-based service a wise move Scott Fischer Enterprises expanded its Harley-Davidson franchise base to five stores in April, when it added Blue Ridge Harley-Davidson in North Carolina. It’s a sign that business is up for the Fort Myers, Fla.-based group, which has been named a member of the inaugural Powersports Business Power 15. “We look at market potential, gauge market ...

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