BMW
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The StaffMay 30, 2023
BMW Motorrad celebrates its 100th anniversary with museum exhibit
The exhibit highlights the technical innovations, racing victories, world records, and pure passion that has driven BMW’s motorcycle division to…
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The StaffApril 5, 2023
BMW adds facial recognition system to Boxer models
With AI and facial recognition software in the mainstream news lately, new technologies are finding more ways to integrate into…
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The StaffApril 5, 2023
Service Dept.: A ‘slew’ of first quarter recalls announced
A slew of recalls was issued by manufacturers in the first quarter of 2023, including ones from Royal Enfield, Polaris…
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Dave McMahonAugust 31, 2022
Harley-Davidson dealership gets acquired
Andre Lecompte, owner of Temecula Harley-Davidson and BMW in California and closing in on the three decades in the industry,…
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Madelyn HubbardJune 28, 2022
BMW Motorrad USA renews relationship with California Superbike School
BMW Motorrad USA has renewed its long-established relationship with the California Superbike School. They enter their 13th year of collaboration,…
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Dave McMahonMay 11, 2022
Motos America adds Bronstorp as director
According to a LinkedIn post, Christopher Bronstorp, formerly with BMW Motorrad USA, has been named director of Dealer Operations at…
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Dave McMahonFebruary 1, 2022
Dealer group names former BMW North America exec president
Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake…
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Dave McMahonJanuary 19, 2022
BMW, BDR add 1,000-mile tour map, movie
BMW Motorrad USA, in partnership with non-profit motorcycle adventure route designer Backcountry Discovery Routes, has announced the addition of the…
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Dave McMahonDecember 16, 2021
Dealership adding stand-alone building for three new brand partners
The start of 2022 will have a new look for many expanding dealerships, and it’s exciting to learn of growth…
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Nick LongworthMay 12, 2021
Dealership uses YouTube for walk around comparison: video
If a picture is worth a thousand words, then what’s a YouTube video worth? CalMoto in Mountain View and Livermore,…
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