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In this issue

BMW hires creative agency

BMW Motorrad USA announced that M&C Saatchi has been named its creative agency of record, following a competitive review. The agency will work closely with BMW Motorrad USA’s marketing team ...

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New R&D for DFK Cabs

By Kate Swanson


Company plans spring 2017 A/C unit release It’s been a busy year for DFK Cabs. After postponing the DFKool air conditioning unit’s original 2016 spring launch, the company has invested ...

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Powerlet, Atomic Skin are powered up

By Liz Keener

From electrical sockets to heated apparel, Coliant Group gears up riders Most motorcyclists probably aren’t using their smartphones for catching Pokémon or playing Angry Birds during their journeys, but there’s ...

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