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Service Providers

The 3-layer cake of your team

By Chris Clovis

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase George with my team, saying, “I try to ...

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Waste in the powersports industry — Part 1

By Gary Gustafson

Lean is the new black in powersports. Lean principles are a science unto themselves, so this column is a broader summary of random types of waste in our industry. With the market still somewhat floundering, it is a good time to focus on how to get more out of what we already have. Please use the comments section at the ...

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Responsive website design: Are you ready to respond?

By Amanda White

The mantra that mobile is the future has been around for a few years and your dealership should embrace it sooner rather than later. Search engines and consumers are gravitating toward the responsive design because it functions efficiently across all platforms — desktop, mobile and tablet. THE NUMBERS GAME: The U.S. has 200 million smartphone users and 80 percent of ...

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Add more customer touches with automation

By Bob McCann

Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation of this type of software today is not its features but the imagination of the user. I haven’t heard any dealer principals at dealer meetings or 20-group meetings say, “Our team is following up too much!” Here’s just one example ...

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Love it or leave it

By Chris Clovis

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” -Mark Twain Like most dads, mine spouted his fair share of personal philosophies. And like most sons, ...

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How lifted golf cars are disrupting the ATV market

By Gary Gustafson

Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is another competitive force that is rivaling UTVs in significance. What began as a southern tradition has now gone nationwide. Used golf cars, or what I characterize as Lifted Golf Cars, are taking share from the ATV market — significant share. ...

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Social media 101: Posting jobs & joining groups on LinkedIn

By Amanda White

Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series will first cover what LinkedIn is most recognized for; job postings. The other half of the post will wrap up with how effective LinkedIn Groups can be for your dealership. POSTING JOBS – PRICING & PACKAGES According to an infographic ...

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Don’t miss out on increased online action this season

By Bob McCann

The busy season is upon us! Gone are the long days of winter waiting for the door to swing and the phone to ring. As things get hectic in-store, your online presence and processes can sometimes take a back seat to all of the action in your brick-and-mortar store. Take a look at these three key areas to ensure you ...

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The enlightened gym rat

By Chris Clovis

A while back I was reading an interview with a world-renowned personal trainer. He said — as a broad generalization — that men and women approach exercise very differently. According to this expert, men tend to focus on their strengths, while women tend to focus on their weaknesses. Put another way: While working-out, men push the strongest areas of their ...

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Social Media 101: LinkedIn and company pages

By Amanda White

In a previous blog post, I covered the reasons why dealership owners, management and staff should create and maintain LinkedIn profiles. If you and your dealership took the time to create your own profiles, then you have a solid foundation to create and host a Company Page on LinkedIn. Company Pages are offered for FREE by LinkedIn. Aside from being ...

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