Service Providers
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8 ways for powersports dealerships to excel at selling on eBay
The reason dealerships fail when using eBay is because they lack an understanding on how to use it, a process…
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The secret to zero-risk test rides
In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward…
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Social media 101: Testimonials
Consumers are bombarded with advertising on a daily basis. They have the option of strolling into your dealership or the…
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Four signs your social strategy is successful
Your social media presence helps you spread the word about your business and reach more potential customers, but how can…
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Zen and the art of powersports
Dan Millman’s The Way of the Peaceful Warrior recounts the true story of an Olympic gymnast who was able to…
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Social media 101: Value the visuals
Over 500 million Tweets are sent a day. Over 16 million local Facebook business pages have been created between May…
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Welcome Webroomers
The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while…
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Attack of the chicken robots
I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry…
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Social media 101: Email marketing for the holidays
How can email marketing during the holiday season be beneficial to your dealership? You should already be sending out email…
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All hail the engineers
I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire…
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