Service Providers
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There’s more to mobile than you realize
One of the biggest objections I hear from dealers, “We don’t want to bother our customers on their phone!”. This…
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Get creative with your website’s content to build your online destination
The text, video and graphic elements that build your online destination (a.k.a. your website) work to share your unique value…
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Tax season offers and how to promote them efficiently
Tax season is dreaded by many. A single day acts as a looming deadline where we are asked to pay…
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Up in smoke
I was just sitting at a stoplight, minding my own business. My car (affectionately dubbed “The Batmobile”) idling with its…
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Get people to ride and the rest takes care of itself
It’s your job to get people to ride more. When people ride more they buy new vehicles, fill service bays,…
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I’m ready to start mobile marketing! Now what?
One of the first questions asked when a dealer starts to implement a mobile strategy is “How do I get…
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Google’s SERP changes bring more competition
If you’ve searched for something on Google recently, you may have noticed that the right side of the search engine…
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Embracing the digital path to purchase
How do your customers shop? Chances are their shopping behaviors have evolved a lot in the last 20 years. Instead…
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Three non-traditional ways to acquire inventory
Are you tired of the traditional approaches to acquiring inventory? I know that auctions require sending a professional to weed…
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Two F-words
Developing a successful team is akin to raising a family. Both require limitless patience, dedication and vision. We want those…
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