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Service Providers

Welcome Webroomers

By Colleen Malloy

The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while showrooming is still a legitimate consideration, webrooming is actually more ...

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Attack of the chicken robots

By Chris Clovis

I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry peddlers — although appearing human — are, in fact, cyborgs ...

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All hail the engineers

By Gary Gustafson

I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire world. Whatever you are riding, driving or flying is the ...

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