Home » Blogs » Service Providers (page 4)

Service Providers

Three shortcuts to working happily ever after

By Chris Clovis

I’m proud to publicly admit: I have ESP. It’s not wide-reaching – I can’t pick the next hot stock or predict who’ll win the Superbowl next year – but it’s extra-sensory perception nonetheless. In defiance of all known physical laws, I boast the singular ability to know precisely when my wife is craving Taco Bell. Or Sushi. That’s it. Granted, ...

Read More »

Ideas for increasing profits

By Gary Gustafson

Many enter the powersports industry to have fun, but we cannot stay here without making a profit. Here, in no particular order, are some best practices by category that you may find useful in making your powersports manufacturing business more profitable. Cost of goods sold: Consider using a lower-priced off-the-shelf item for areas that your customers don’t care about customizing. ...

Read More »

Social media 101: Post holiday blitz

By Amanda White

Your holiday inspired social media and digital marketing strategies should extend beyond January 1. Not only as an extension, but a major plan in and of it itself. Commonly perceived as the retail lull, on the contrary, the holidays are the opportune moment to reach your newest customers, generate new sales opportunities and analyze your holiday’s social media campaign strategies. ...

Read More »

Is your dealership truly mobile?

By Colleen Malloy

Mobile optimization has been a hot-button marketing talking point in 2015, and for good reason. As Americans continue to favor their mobile devices over desktop computers, search goliath Google made updates to its algorithm to reward sites that render well on mobile devices with higher search rankings. And while it is critical that your site performs well in search, checking ...

Read More »

The big fat lie ineffective people tell themselves

By Chris Clovis

“I lie to myself all the time. But I never believe me.” -S.E. Hinton Busy. I hate that word. As powerful as a club and wielded with similar voracity, “busy” is the super-weapon of the ineffective person. Worst of all, it works. The exclamation of “I’m too busy” is the most powerful and pernicious tool in a weak performer’s arsenal. ...

Read More »

Control the conversation: 3 simple tips for managing your online reputation

By Colleen Malloy

According to a Searchengineland.com study, nearly 90 percent of consumers read online reviews to determine the quality of a local business. When prospects research your dealership online, what will they find? Hopefully, they come across five-star reviews from new bike buyers and commentary about the awesome service your team provides. Yet, the reality is, negative reviews do happen. And with ...

Read More »

Three reasons why your sales manager is terrible

By Chris Clovis

We’ve all had one:  The highly-ineffective manager. Whether in retail, dealership, B2B, or whatever – each of us knows what it’s like to live with a bad leader. Sometimes it’s easy to define why they’re bad, other times it more nebulous; like Supreme Court Justice Potter Stewart’s famous 1964 description of pornography, when he said, (paraphrasing) “…I may not be ...

Read More »

Social Media 101: Google+

By Amanda White

Why should your dealership invest time, energy and resources into Google+? First and foremost, it’s operated by Google, the largest search engine in existence. Aside from the weight of the name and affiliation, it is a formidable online presence on its own. It just became the second largest social network, which means it has over 500 million registered users. You ...

Read More »

Who manages innovation?

By Gary Gustafson

We are living in the innovation age, a time when a single new idea can render an entire industry obsolete. Therefore innovation is a primary resource for success and needs to be managed in it’s own right. It would seem that every manufacturer would develop a clear, if broad, path to foster this energy source but often this is not ...

Read More »

How the web influences your in-store shoppers

By Colleen Malloy

The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers are educating themselves online before they walk in your door and the ubiquitous process of “showrooming” — using your inventory to touch, feel and try on before they buy online — is a real problem for dealers. But, don’t assume that ...

Read More »