Service Providers
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Employee teamwork: The power of suggestion
“Would you like fries with that?” Even though this fast food phrase resonates familiarity with everyone who hears the words,…
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Knowledge and mystery in the customer experience
Have you ever consciously determined what your customer needs to know, and what you want them to discover for themselves…
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What makes customers loyal?
The loyalty of your customers is not something to take lightly. Conventional business wisdom, according to LinkedIn, says that it…
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Financial reporting update: Balance sheet of broken dreams
Now that you have either filed and paid your taxes on time or filed an extension with the IRS its…
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Leveraging your lending options
In March, the Federal Reserve made good on its promise to raise interest rates. While the increase was a meager…
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How are you managing your reputation across the mobile ecosystem?
Over the many months of writing this blog I’ve shared a long list of terms related to marketing. More directly,…
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Dominate the SERP with SEO & SEM
In my March blog post, I discussed the importance of ongoing SEO to earn a top spot in the organic…
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Facebook: You have to pay to play
The sad truth is that social organic reach is pretty much dead. Facebook algorithms don’t favor brands anymore. Half of…
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The golden opportunity
The point of a new unit sale is the golden opportunity for the sale of accessories and add-ons. This is…
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Increasing online visibility for your dealership
High website rankings through Search Engine Optimization (SEO) is no new concept, but the trends and best practices associated with…
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