Social Media

Ideas for increasing profits

Gary Gustafson, President — G-Force Consulting
September 24, 2015

Many enter the powersports industry to have fun, but we cannot stay here without making a profit. Here, in no particular order, are some best practices by category that you may find useful in making your powersports manufacturing business more profitable. Cost of goods sold: Consider using a lower-priced... Read more »

Social media 101: Post holiday blitz

Amanda White, Account Manager, DX1 and PowerSports Network
September 22, 2015

Your holiday inspired social media and digital marketing strategies should extend beyond January 1. Not only as an extension, but a major plan in and of it itself. Commonly perceived as the retail lull, on the contrary, the holidays are the opportune moment to reach your newest customers, generate new... Read more »

Is your dealership truly mobile?

Colleen Malloy, Director of Marketing— ARI
September 8, 2015

Mobile optimization has been a hot-button marketing talking point in 2015, and for good reason. As Americans continue to favor their mobile devices over desktop computers, search goliath Google made updates to its algorithm to reward sites that render well on mobile devices with higher search rankings. And... Read more »

The big fat lie ineffective people tell themselves

Chris Clovis, Vice President — EagleRider Motorcycles
September 2, 2015

“I lie to myself all the time. But I never believe me.” -S.E. Hinton Busy. I hate that word. As powerful as a club and wielded with similar voracity, “busy” is the super-weapon of the ineffective person. Worst of all, it works. The exclamation of “I’m too busy” is the most powerful and... Read more »

Control the conversation: 3 simple tips for managing your online reputation

Colleen Malloy, Director of Marketing — ARI
August 11, 2015

According to a Searchengineland.com study, nearly 90 percent of consumers read online reviews to determine the quality of a local business. When prospects research your dealership online, what will they find? Hopefully, they come across five-star reviews from new bike buyers and commentary about the... Read more »

Three reasons why your sales manager is terrible

Chris Clovis, Vice President — EagleRider Motorcycles
August 5, 2015

We’ve all had one:  The highly-ineffective manager. Whether in retail, dealership, B2B, or whatever – each of us knows what it’s like to live with a bad leader. Sometimes it’s easy to define why they’re bad, other times it more nebulous; like Supreme Court Justice Potter Stewart’s famous... Read more »

Social Media 101: Google+

Amanda White, Account Manager, DX1 and PowerSports Network
July 28, 2015

Why should your dealership invest time, energy and resources into Google+? First and foremost, it’s operated by Google, the largest search engine in existence. Aside from the weight of the name and affiliation, it is a formidable online presence on its own. It just became the second largest social... Read more »

Who manages innovation?

Gary Gustafson, President — G-Force Consulting
July 23, 2015

We are living in the innovation age, a time when a single new idea can render an entire industry obsolete. Therefore innovation is a primary resource for success and needs to be managed in it’s own right. It would seem that every manufacturer would develop a clear, if broad, path to foster this energy... Read more »

How the web influences your in-store shoppers

Colleen Malloy, Director of Marketing — ARI
July 14, 2015

The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers are educating themselves online before they walk in your door and the ubiquitous process of “showrooming” — using your inventory to touch, feel and try on before they buy... Read more »

The 3-layer cake of your team

Chris Clovis, Vice President — EagleRider Motorcycles
July 1, 2015

The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if they tell you to sit down and you sit down, that’s ‘good acting’. If they tell you to sit down and you’re still standing up, that’s ‘bad acting.’” I often mentally paraphrase... Read more »

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