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Service Providers

The secret to zero-risk test rides

By Chris Clovis

In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward mutual benefit. So allow me this shameless plug: If you’re a dealer who sells Harley-Davidson, Indian, BMW, Triumph, Honda, Slingshot or Yamaha products, you should pay attention. You want to sell bikes. But to comfortably part with $10,000-30,000, customers need ...

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Social media 101: Testimonials

By Amanda White

Consumers are bombarded with advertising on a daily basis. They have the option of strolling into your dealership or the one across town. The opinions of their friends, families and the masses will greatly influence their decision over any print ad, billboard or radio commercial. So how can dealerships harness the power of positive opinion? These opinions collected and advertised ...

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Four signs your social strategy is successful

By Colleen Malloy

Your social media presence helps you spread the word about your business and reach more potential customers, but how can you tell if all of those Facebook posts and Tweets are doing any good? Creating a social media strategy is good, but measuring your results allows you to gauge your social media results and refine your plan for the maximum ...

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Zen and the art of powersports

By Chris Clovis

Dan Millman’s The Way of the Peaceful Warrior recounts the true story of an Olympic gymnast who was able to excel by finding a state of Zen. We’re all looking for a performance edge — and this Zen can be achieved without the need to shave one’s head or don orange pajamas. Pay attention, Grasshopper: This ‘Zone’ and its state ...

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Social media 101: Value the visuals

By Amanda White

Over 500 million Tweets are sent a day. Over 16 million local Facebook business pages have been created between May of 2013 and October 2015. How do you compete with all this activity on two of the BIGGEST social media platforms around today? One word: Graphics. Research has shown that visuals increase interaction rates by 85 percent on Facebook and ...

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Welcome Webroomers

By Colleen Malloy

The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while showrooming is still a legitimate consideration, webrooming is actually more prevalent than showrooming. Also known as ROBO — research online, buy offline — shopping, webroomers are those shoppers who turn to the Internet throughout their shopping journey, but that ultimately ...

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Attack of the chicken robots

By Chris Clovis

I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry peddlers — although appearing human — are, in fact, cyborgs created in a lab. This is why Chick-fil-A is closed on Sunday. Their android employees’ lithium-ion batteries need charging. And don’t get me started on their chocolate chunk cookies, which ...

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Social media 101: Email marketing for the holidays

By Amanda White

How can email marketing during the holiday season be beneficial to your dealership? You should already be sending out email blasts and newsletters year-round, but during the busiest shopping season of the year it is imperative to appear in your customers’ inboxes. In 2014, 619.9 billion was spent during the holiday season in the United States alone. Your dealership will ...

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All hail the engineers

By Gary Gustafson

I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire world. Whatever you are riding, driving or flying is the execution of an engineering design – and many of them are flat-out amazing. Many people have a mistaken notion about what engineers contribute. Here is some insight into the challenges ...

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Share the excitement of AIMExpo with your social followers

By Colleen Malloy

AIMExpo is upon us! The show is an amazing opportunity to see the industry’s latest trends, rub elbows with celebs and maybe even take in some of that Florida sunshine. In the hustle and bustle of walking the show floor, bidding at the Ride For Kids Happy Hour Auction and sitting in on my PSBI@AIMExpo session on Friday at 2:30 ...

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