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Service Providers

Benefits of a PDS certified DMS

By Kim Rocco

In my October blog post, I touched on the introduction and initial rollout of Powersports Data Standards to our industry. This post will focus on the current data standards available ...

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2017 Digital Marketing Trends

By Colleen Malloy

The year is winding down, and it’s time to start thinking about your digital marketing strategies for 2017! With mobile device use continuing to skyrocket and more shoppers than ever ...

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The market researcher’s dilemma

By Gary Gustafson

“What enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.” — Sun-Tzu, The Art of War ...

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