Social Media

The secret to zero-risk test rides

Chris Clovis, Vice President — EagleRider Motorcycles
January 5, 2016

In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward mutual benefit. So allow me this shameless plug: If you’re a dealer who sells Harley-Davidson, Indian, BMW, Triumph, Honda, Slingshot or Yamaha products,... Read more »

Social media 101: Testimonials

Amanda White, Account Manager, DX1 and PowerSports Network
December 22, 2015

Consumers are bombarded with advertising on a daily basis. They have the option of strolling into your dealership or the one across town. The opinions of their friends, families and the masses will greatly influence their decision over any print ad, billboard or radio commercial. So how can dealerships... Read more »

Four signs your social strategy is successful

Colleen Malloy, Director of Marketing— ARI
December 8, 2015

Your social media presence helps you spread the word about your business and reach more potential customers, but how can you tell if all of those Facebook posts and Tweets are doing any good? Creating a social media strategy is good, but measuring your results allows you to gauge your social media results... Read more »

Zen and the art of powersports

Chris Clovis, Vice President — EagleRider Motorcycles
December 3, 2015

Dan Millman’s The Way of the Peaceful Warrior recounts the true story of an Olympic gymnast who was able to excel by finding a state of Zen. We’re all looking for a performance edge — and this Zen can be achieved without the need to shave one’s head or don orange pajamas. Pay attention, Grasshopper: This... Read more »

Social media 101: Value the visuals

Amanda White, Account Manager, DX1 and PowerSports Network
November 24, 2015

Over 500 million Tweets are sent a day. Over 16 million local Facebook business pages have been created between May of 2013 and October 2015. How do you compete with all this activity on two of the BIGGEST social media platforms around today? One word: Graphics. Research has shown that visuals increase... Read more »

Welcome Webroomers

Colleen Malloy, Director of Marketing— ARI
November 10, 2015

The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while showrooming is still a legitimate consideration, webrooming is actually more prevalent than showrooming. Also known as ROBO — research online, buy offline — shopping, webroomers... Read more »

Attack of the chicken robots

Chris Clovis, Vice President — EagleRider Motorcycles
November 5, 2015

I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry peddlers — although appearing human — are, in fact, cyborgs created in a lab. This is why Chick-fil-A is closed on Sunday. Their android... Read more »

Social media 101: Email marketing for the holidays

Amanda White, Account Manager, DX1 and PowerSports Network
October 26, 2015

How can email marketing during the holiday season be beneficial to your dealership? You should already be sending out email blasts and newsletters year-round, but during the busiest shopping season of the year it is imperative to appear in your customers’ inboxes. In 2014, 619.9 billion was spent during... Read more »

All hail the engineers

Gary Gustafson, President — G-Force Consulting
October 22, 2015

I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire world. Whatever you are riding, driving or flying is the execution of an engineering design – and many of them are flat-out amazing. Many people have a mistaken notion about what... Read more »

Share the excitement of AIMExpo with your social followers

Colleen Malloy, Director of Marketing— ARI
October 13, 2015

AIMExpo is upon us! The show is an amazing opportunity to see the industry’s latest trends, rub elbows with celebs and maybe even take in some of that Florida sunshine. In the hustle and bustle of walking the show floor, bidding at the Ride For Kids Happy Hour Auction and sitting in on my PSBI@AIMExpo... Read more »

« Previous PageNext Page »