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Service Providers

What’s my name?

By Chris Clovis

“What’s my name? Eff-You. That’s my name. You know why mister? ‘Cause you drove a Hyundai to get here tonight; I drove an $80,000 BMW. That’s my name.” -From "Glengarry Glen ...

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The high cost of a bad decision

By Glenice Wilder

Congratulations! The powersports market is finally growing — after slogging along for several recession-laden years. Your dealership is seeing the benefit of this market growth. In fact, you’re considering adding ...

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Marketing for the micro-moments

By Kim Rocco

Increasingly, I find myself turning to my smartphone for information on any given day’s most important questions: How do I switch out windshield wiper blades? How can I prevent a ...

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The Whipper-Snapper

By Chris Clovis

“Enjoy your youth. You'll never be younger than you are at this very moment.” ― Chad Sugg It was a startling moment during an otherwise perfect day. The Orange County ...

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