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By Napoleon Tetreault

Disrupt. It’s a pretty simple word, yet in today’s business climate it’s a very powerful and necessary action. I’m not talking about the type of negative disruption that we experience when UPS loses a package, the cable goes out or we have a customer who’s had too many beers at an open house. I’m talking about the type of disruption ...

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Management update: Are you a leader or a bosshole?

By Forrest Flinn

Recently, I read a book on leadership by Greg Alston called “The Bosshole Effect." I thoroughly enjoyed it and it was a quick read. I highly recommend it for all dealership staff that are in a supervisory or a management role. Do not let the title offend or throw you. The book offers simple steps to becoming a better manager, ...

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The importance of being mobile

By Ron Cariker

Chances are you’re reading this blog on your mobile phone. Or at the very least you saw the headline or someone shared it with you via mobile. There’s no hiding from the fact a mobile phone is a significant part of daily life, but do you realize how incredibly critical it is to your dealership and day-to-day business? In the ...

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3 key search marketing strategies to consider in 2016

By Laura Reinders and the DX1 Search Services Team

While you plan out your 2016 marketing roadmap, it’s a good time to evaluate your search marketing strategy. This strategy should not only take into consideration SEO for increased organic web traffic, it should also include SEM (pay-per-click) to attract specific geo-targeted traffic and remarketing, to draw previous visitors back to your site. If this is new uncharted territory for ...

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Creating your 2016 content calendar

By Colleen Malloy

It’s the start of a new year, and it’s the ideal time to reflect on the performance of your sales and marketing for 2015 and to create your game plan to pump up the performance of all of your initiatives for the 2016 selling season. As you look at your goals for 2016, whether you’re looking to drive more online ...

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8 ways for powersports dealerships to excel at selling on eBay

By Jim Jabaay

The reason dealerships fail when using eBay is because they lack an understanding on how to use it, a process at the dealership and execution. According to Forbes, eBay has 167 million users and it has over 250+ million searches a day. Here are some tips to help your powersports dealership excel at Selling on eBay and listing your inventory: ...

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The secret to zero-risk test rides

By Chris Clovis

In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward mutual benefit. So allow me this shameless plug: If you’re a dealer who sells Harley-Davidson, Indian, BMW, Triumph, Honda, Slingshot or Yamaha products, you should pay attention. You want to sell bikes. But to comfortably part with $10,000-30,000, customers need ...

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Dealership management system update: One size does not fit all

By Forrest Flinn

Dealership automation today is not optional and is considered a standard cost of doing business. Choosing the right dealer management system (DMS) is one of the most important investments that you can make. Choose the right DMS and you just might achieve management nirvana or, if you chose the wrong one, you might have issues that will affect your business ...

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Social media 101: Testimonials

By Amanda White

Consumers are bombarded with advertising on a daily basis. They have the option of strolling into your dealership or the one across town. The opinions of their friends, families and the masses will greatly influence their decision over any print ad, billboard or radio commercial. So how can dealerships harness the power of positive opinion? These opinions collected and advertised ...

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Switching from price to finance

By Steve Lemco

For most customers the price it not the main issue. At this time I remind the class that the salespeople could sell many buyers a motorcycle for a million dollars if they had a payment plan of only fifty dollars a month. I hope that the salespeople believe that. Asking the customer what payment is affordable is the key to ...

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