Social Media

Dealers take ownership of Power 50 program

Blog CRG

Liz Keener, Managing Editor — Powersports Business
October 29, 2015

Going into this year’s Power 50 dinner, we at Powersports Business were already excited. Not only had we received twice as many applications as we did last year, but more winners also RSVPed for the dinner, meaning we’d have a room full of the top dealers in North America. But as AIMExpo week began,... Read more »

Customer service 911: Dealing with angry customers on social media

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
October 27, 2015

Let’s face it: Social media is here to stay. Although still in its infancy, dealerships are leveraging social media in many traditional and non-traditional ways to support their dealership’s business goals. From time to time you may have a situation where one of your customers may go “rogue”... Read more »

Social media 101: Email marketing for the holidays

Amanda White, Account Manager, DX1 and PowerSports Network
October 26, 2015

How can email marketing during the holiday season be beneficial to your dealership? You should already be sending out email blasts and newsletters year-round, but during the busiest shopping season of the year it is imperative to appear in your customers’ inboxes. In 2014, 619.9 billion was spent during... Read more »

All hail the engineers

Gary Gustafson, President — G-Force Consulting
October 22, 2015

I believe that engineers are the most undervalued and vital human resource in the powersports world – possibly the entire world. Whatever you are riding, driving or flying is the execution of an engineering design – and many of them are flat-out amazing. Many people have a mistaken notion about what... Read more »

How to win friends and influence credit criminals

Tommy Ady, Founder — The WriteBack
October 21, 2015

The most successful F&I managers all have one thing in common:
 Most have read "How to Win Friends and Influence People."
 Year after year it’s a must read book on most business lists and it was written by Dale Carnegie. In fact, Warren Buffet took Dale Carnegie's course at age 20. But fortunately... Read more »

Pope Francis marketing tips; goodness and beauty before truth

Leslie Prevish, Founder — Prevish Marketing
October 20, 2015

At a party this summer, I heard two atheists talking about how they loved the pope and even shared his quotes on Facebook. Many articles show Pope Francis approval rating higher than top Democrats, Republicans. I thought, “Hmmm, this guy knows how to market himself!” What are his secrets? A friend... Read more »

Share the excitement of AIMExpo with your social followers

Colleen Malloy, Director of Marketing— ARI
October 13, 2015

AIMExpo is upon us! The show is an amazing opportunity to see the industry’s latest trends, rub elbows with celebs and maybe even take in some of that Florida sunshine. In the hustle and bustle of walking the show floor, bidding at the Ride For Kids Happy Hour Auction and sitting in on my PSBI@AIMExpo... Read more »

Day Two: Price quoting continues

Steve Lemco, Author — "Training and Hiring New Salespeople"
October 7, 2015

The first thing I do after I welcome the survivors back to day two of class is take a role count. I almost always come up one or two people short — they must have thought about what I had to say and figured that they could not live up to it. I am just fine with their decisions. This is why I like to... Read more »

5 Things I’m looking forward to at AIMExpo

Kate Swanson, Assistant Editor, Powersports Business Magazine
October 5, 2015

1 week, 0 days and 16 hours until I leave for this year’s AIMExpo. I’ve been slowly watching the countdown app on my iPhone since it was at 25 weeks, so to say I’m excited is a bit of an understatement. Why? Here are my top five reasons to head to Orlando in a few short days. 1. The PSBI@AIMExpo... Read more »

Sometimes, usually, occassionally…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
October 1, 2015

It’s not what we do once in a while that shapes our lives. It’s what we do consistently — Anthony Robbins Here we are, another October. Another selling season passing, with yet another before us. I find it interesting how the different seasons bring different types of focus. Let’s look at what... Read more »

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