Social Media

The importance of being mobile

Ron Cariker, Owner and president — 7 Media Group
January 13, 2016

Chances are you’re reading this blog on your mobile phone. Or at the very least you saw the headline or someone shared it with you via mobile. There’s no hiding from the fact a mobile phone is a significant part of daily life, but do you realize how incredibly critical it is to your dealership and... Read more »

3 key search marketing strategies to consider in 2016

Laura Reinders and the DX1 Search Services Team, DX1
January 12, 2016

While you plan out your 2016 marketing roadmap, it’s a good time to evaluate your search marketing strategy. This strategy should not only take into consideration SEO for increased organic web traffic, it should also include SEM (pay-per-click) to attract specific geo-targeted traffic and remarketing,... Read more »

Creating your 2016 content calendar

Colleen Malloy, Director of Marketing— ARI
January 7, 2016

It’s the start of a new year, and it’s the ideal time to reflect on the performance of your sales and marketing for 2015 and to create your game plan to pump up the performance of all of your initiatives for the 2016 selling season. As you look at your goals for 2016, whether you’re looking to... Read more »

8 ways for powersports dealerships to excel at selling on eBay

Jim Jabaay, Vice President of Sales and Marketing — LotVantage
January 6, 2016

The reason dealerships fail when using eBay is because they lack an understanding on how to use it, a process at the dealership and execution. According to Forbes, eBay has 167 million users and it has over 250+ million searches a day. Here are some tips to help your powersports dealership excel at Selling... Read more »

The secret to zero-risk test rides

Chris Clovis, Vice President — EagleRider Motorcycles
January 5, 2016

In the powersports industry, symbiosis can be a beautiful thing. Advertisers, Vendors, Dealers, Manufacturers and even Columnists work together toward mutual benefit. So allow me this shameless plug: If you’re a dealer who sells Harley-Davidson, Indian, BMW, Triumph, Honda, Slingshot or Yamaha products,... Read more »

Dealership management system update: One size does not fit all

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
December 23, 2015

Dealership automation today is not optional and is considered a standard cost of doing business. Choosing the right dealer management system (DMS) is one of the most important investments that you can make. Choose the right DMS and you just might achieve management nirvana or, if you chose the wrong... Read more »

Social media 101: Testimonials

Amanda White, Account Manager, DX1 and PowerSports Network
December 22, 2015

Consumers are bombarded with advertising on a daily basis. They have the option of strolling into your dealership or the one across town. The opinions of their friends, families and the masses will greatly influence their decision over any print ad, billboard or radio commercial. So how can dealerships... Read more »

Switching from price to finance

Steve Lemco, Author — "Training and Hiring New Salespeople"
December 17, 2015

For most customers the price it not the main issue. At this time I remind the class that the salespeople could sell many buyers a motorcycle for a million dollars if they had a payment plan of only fifty dollars a month. I hope that the salespeople believe that. Asking the customer what payment is affordable... Read more »

Flubs & takeaways: BK, PI, Buell and me

Leslie Prevish, Founder — Prevish Marketing
December 15, 2015

“By seeking and blundering we learn.” ― Johann Wolfgang von Goethe. Everybody flubs up. The best marketers learn from their mistakes. I’ve been holding onto something for a long time. It’ll be cathartic to let it out, after I share my takeaways on two other blunders. Maybe then mine won’t... Read more »

The art of structuring a deal never existed

Tommy Ady, Founder — The WriteBack
December 9, 2015

Someone finally asked me to explain to them how to structure a deal and when I asked them why their sales manager or GM hadn't trained them they said these people were too busy. Too busy to teach someone how to help your dealership make extra money? They just don't know and are embarrassed to admit they... Read more »

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