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From the Editors

There’s still time to make it to AIMExpo 2014

By Liz Keener, Managing Editor — Powersports

It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying to eke out a few more weeks of riding, likely in their heated gear, and ATVers and snowmobilers are gearing up for hunting and snow seasons. In the south, the ATV riders are also anxious to get out, but so ...

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Optimism abounds at distributor show

By Liz Keener

The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen to the numerous conversations going on, as dealers and vendors talked about how they can help each other improve their respective businesses. Optimism was a word used often throughout the ...

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Finding what resonates with Bit.ly

By Nicholas Upton

Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get a lot of likes, re-tweets and shares. Just like an ad campaign, you can’t fully measure your success without knowing your click through statistics. Of course, if you can’t measure ...

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What makes your dealership exceptional?

By Liz Keener

Power 50 Dinner

Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob Althoff of the legendary A.D. Farrow Co. Harley-Davidson is chatting with Dave Hushek of Ray Price, Inc., while Kevin Lackey of Freedom Powersports and John Walker of Central Texas Powersports ...

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What are you touting? Discounts or value?

By Liz Keener

A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The Original Mattress Factory, and what caught my attention was that he wasn’t advertising a Presidents Day sale like most other retailers that week. Instead, he was talking about his company’s ...

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Are you following up with every prospect?

By Liz Keener

People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, and I’ve been a member of a classic car club since I was 15. So every time I see that particular OEM’s truck at a show, I usually stop by ...

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The value of a demo ride

By Liz Keener

Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much less experience aboard the craft compared to most. But within minutes of me boarding the machine and receiving an instructional, I was flying around the lake with the guys.  I ...

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Remembering to adapt

By Tom Kaiser

Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with many predicting some of these brands won’t be around to celebrate 2015. That’s debatable, but the common thread running through these stories is a failure to innovate and adapt to ...

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Pounce on your customers’ excitement

By Liz Keener

Fans rise to their feet as the  450SX Main Event starts at the Monster Energy AMA Supercross in Oakland.

O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite riders’ names were called. There’s no mistaking that Supercross is a serious sport for its fans. Everyone in that stadium took a chunk out of their weekend; many drove from ...

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