From the Editors
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An ugly number that needs more explaining
From a dealer perspective, it’s very easy right now to get down on scooters as a viable profit center. Inventories…
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What’s the best way to move that noncurrent unit?
If you’re trying to move noncurrent major unit inventory, do you discount it, or add value to it? Of course,…
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What motorcycle brand fared the best in 2009?
The phrase “flat is the new up” was commonly used to describe industry sales in 2009. Unfortunately for the motorcycle…
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The craziest powersports ‘prohibition’
Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed…
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A sickening statistic
I was appalled when I saw the results from J.D. Power and Associates’ latest bike buyer survey of about 8,000…
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The new bike buyer quiz
How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks…
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How to figure out your New Year’s resolution
Test time. Put down the eggnog for a moment and see if you can answer these. In fact, let’s do…
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An idea to boost your customer loyalty
In the current era of “do more with less,” this idea holds plenty of promise. Take a small stipend from…
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Surprise! Industry holiday sales fared well
There’s always been a rub against the industry that we as a whole are too seasonal-focused and not enough holiday-focused.…
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Word of mouth on steroids
Many dealers say word of mouth is their best form of advertising, and social networking sites have heightened that form.…
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