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From the Editors

Help the industry grow by recruiting powersports customers every day

While listening to Harley-Davidson CEO Matt Levatich talk to Matt Miller of “Bloomberg Markets” last week, something Levatich said really struck me. He was discussing how the industry needs to grow the total number of riders and talking about H-D’s growth in the outreach demographics. “[We’re] speaking to those outreach segments, investing in rider training, as we are with the ...

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Are a few dollars worth customer satisfaction and loyalty?

By Liz Keener

There’s no hiding that I am a diehard Minnesota Vikings fan. So it was no surprise when my Secret Santa/sister-in-law bought me an OYO Sports Endzone Set for Christmas. I was ecstatic! Within days I was assembling the building brick kit at home. However, one of the bricks had a minifigure’s arm stuck inside of it. Try as I might ...

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What is your dealership known for?

By Liz Keener

I finally did it. I bought my first less-than-5-years-old, financed car last week! So now that I’ve gone through the entire shopping, buying and F&I experience, I’ll probably be writing about the process for the next few months, but the first topic I want to address is dealership reputation. As I started telling people about my car, of course one ...

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Quit looking at your phone at shows!

By Liz Keener

After learning that a few local powersports dealers would be at the Minneapolis Boat Show displaying their PWC and boat lines this past weekend, Dave and I thought it would be prudent for us to stop by, see the displays and say hi to the local powersports crowd. As we wandered the show, checking out as many booths as we ...

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Dealers take ownership of Power 50 program

By Liz Keener

Blog CRG

Going into this year’s Power 50 dinner, we at Powersports Business were already excited. Not only had we received twice as many applications as we did last year, but more winners also RSVPed for the dinner, meaning we’d have a room full of the top dealers in North America. But as AIMExpo week began, our excitement about the Power 50 ...

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5 Things I’m looking forward to at AIMExpo

By Kate Swanson

1 week, 0 days and 16 hours until I leave for this year’s AIMExpo. I’ve been slowly watching the countdown app on my iPhone since it was at 25 weeks, so to say I’m excited is a bit of an understatement. Why? Here are my top five reasons to head to Orlando in a few short days. 1. The PSBI@AIMExpo ...

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PSBI@AIMExpo sessions: How to choose which ones to attend

By Liz Keener

If you’ve ever been to the Powersports Business Institute @ AIMExpo, you know one of the hardest things to do is choose which sessions to attend. And if you’ve never attended the PSBI@AIMExpo, you’re in for a treat because for the third year in a row we’ve gathered the top speakers in our industry who have compiled best practices that ...

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Sturgis shows the motorcycle industry is alive and well

By Liz Keener

Walking through the streets of Sturgis three short weeks ago, I was blown away. Having never been to the rally, I had made every attempt to mentally prepare for the number of motorcycles and people I’d see in the normally sleepy city of 6,627 people. However, I had no idea how many motorcycles I would see not only on Main ...

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Slow ride, taking it easy

By Kate Swanson

A few weekends ago I had the opportunity to cross another industry “first” off my growing list — riding my first PWC. I’ve written about PWCs in the past, like this article on Yamaha’s RiDE dual throttle system, but my knowledge consisted of interviews and reading up on other riders’ experiences. I’ve found that some of my favorite and most ...

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Follow me to Sturgis

By Liz Keener

It’s my turn to write a blog for PSB, but my mind is on one thing this week — Sturgis. I recently found out that I’ll be representing PSB at the 75th anniversary of the rally, and I couldn’t be more excited. This will be my first trip to the Sturgis Motorcycle Rally. Granted, I’ve been to the city of ...

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