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Dealer Consultants

Sex sells? Research says…

By Leslie Prevish

Liz Keener’s recent article, Are bikini bike washes limiting your customer base, sparked many comments, including this lively discussion on LinkedIn. I decided to dig into a few articles with ...

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Why we do…

By Mark Mooney

"There are two great days in a person’s life — the day we are born and the day we discover why ... " —William Barclay We all have stories and ...

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Who are you training?

By Mark Mooney

"Teach them how to fly." — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great ...

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