Dealer Consultants
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Six non-digital ways to increase your business
What? No social media. Stop social media? What are you thinking? That’s not what I’m saying. Please read more, and…
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It is April. Welcome to the show!
Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players…
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Digital advertising: The proof is in the data
A few months ago, I talked about the need for dealers to get more proactive about their marketing efforts. Now…
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It is time to start doing
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it’s difficult…
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HR update: How legislation will affect how we recruit new employees
Recruiting in a powersports dealership is challenging enough, and now a new bill making its way through the California legislature…
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Leaders always support their staff
Here’s a hypothetical situation: A new hire, currently being trained, goes home at the end of her shift, with her last…
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In the powersports business, we sell fun
Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC.…
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Sweat the small stuff: Incremental savings yield big rewards
A couple of weeks ago I was having a conversation with a dealer principal about his marketing budget. He expressed…
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HR update: The benefits of using a professional powersports recruiter
Spring has sprung across the country! Are you ready to hit the ground this season running on all cylinders? Is…
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Is your playbook for this year complete?
When I was a district manager for a motorcycle manufacturer, many people thought spring was my busiest time of year…
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