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Dealer Consultants

STEM girls and motors

By Leslie Prevish

On a recent hike, I came across a college girl wearing a T-Shirt proclaiming, “Science is the new rock ‘n’ roll.” It made me ponder whether there might be an ...

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Opportunity is knockin’

By Mark Mooney

The sure way to miss success is to miss the opportunity — Victor Chasles Here’s a riddle for you. Knock, knock. Who’s there? Opportunity. Don’t be silly, opportunity doesn’t knock ...

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Cussing: What do women think?

By Leslie Prevish

Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements ...

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Let’s talk about price

By Steve Lemco

To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of ...

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