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Dealer Consultants

Why we do…

By Mark Mooney

"There are two great days in a person’s life — the day we are born and the day we discover why ... " —William Barclay We all have stories and ...

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Who are you training?

By Mark Mooney

"Teach them how to fly." — Dan Chesbro When I ask about sales training or dealership education programs during dealership visits I hear pretty much the same thing. A great ...

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Are you being age-appropriate?

By Leslie Prevish

Age-appropriate Marketing? “All 50-year-old women want to look like they’re a hot 20-year-old,” stated a marketing friend once when I questioned the plethora of young, model-looking women in ads. “Really, ...

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