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Dealer Consultants

Cussing: What do women think?

By Leslie Prevish

Recently, a lively LinkedIn discussion caught my eye about the increase of cuss words in marketing. Then, a moto-journalist friend started a Facebook thread about swearing, which prompted some agreements ...

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Let’s talk about price

By Steve Lemco

To make my previous blog’s point clearer, I do a role-pay. I play both customer and salesperson. Customer: “So Steve, how much is it?” Steve: “Well John the price of ...

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Closing starts with hello

By Leslie Prevish

First impressions make it — or break it. You won’t close a sale unless you start the conversation the right way. Everyone remembers the line in the movie Jerry Maguire ...

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How are you selling F&I?

By Tommy Ady

How many phone and Internet customers are you closing on protection products? Think about it. You currently know what your ratios are (right?), but what if you single out the ...

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