Dealer Consultants
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3 Fibs about female buyers
As a marketing to women specialist, I’ve seen many assumptions brands make about women — and their subsequent failures of…
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You Gotta-Wanna
I let the class know that their sales manager will always be trying to help them to be a better…
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Moms spark powersport sales
School’s out soon, and summer camps are hungry for kids, promising new adventures and life skills in the outdoors. Sounds…
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Taking it one step at a time
If the average salesperson talks to six customers a day, her or she will give around 150 shows a month.…
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Taming your lioness
Many dealers and companies hire strong, veteran women that can help guide marketing and training practices. What if you have…
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First day of training — Part 6
When I ask the class what our dealership has to offer that other dealerships don’t, I get answers like: better…
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Get her to giddy up and ride solo
Most new female pilots of their own motorcycle, ATV or other powersport vehicle first started as a backseat rider. It’s…
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First day of training — Part 5
I go over several things before I start the actual sales training. I believe these concepts are important for the…
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Goldmine: Girls with Grit
“These girls are future leaders,” I said, as I watched pony-tails fly and muddy faces grimace during the freezing cold…
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Becoming the most effective salesperson
One seminar leader opened a workshop for property and casualty insurance agents by asking this question: “Why do people buy…
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