Social Media

It’s showtime! Success requires preparation

Bruce Marcia, Director — Bruce Marcia and Associates
January 21, 2016

It’s the start of a new year which means its show season. National motorcycle shows are rolling across the continent while RV and Marine shows are just getting started and regional sports & leisure shows will be starting in the next 60-90 days. The show season is important because it’s not only... Read more »

Flubs & takeaways: BK, PI, Buell and me

Leslie Prevish, Founder — Prevish Marketing
December 15, 2015

“By seeking and blundering we learn.” ― Johann Wolfgang von Goethe. Everybody flubs up. The best marketers learn from their mistakes. I’ve been holding onto something for a long time. It’ll be cathartic to let it out, after I share my takeaways on two other blunders. Maybe then mine won’t... Read more »

The art of structuring a deal never existed

Tommy Ady, Founder — The WriteBack
December 9, 2015

Someone finally asked me to explain to them how to structure a deal and when I asked them why their sales manager or GM hadn't trained them they said these people were too busy. Too busy to teach someone how to help your dealership make extra money? They just don't know and are embarrassed to admit they... Read more »

Tiny Tim and the Acme Inter-Galactic Starship

Mark Mooney, Principal, Mark Mooney Powersports Consultants
December 1, 2015

“There is nothing in the world so irresistibly contagious as laughter and good humor”-Charles Dickens As a young lad I recall being told that what you do during the year has a lot to do with what the guy in the red suit is going to be bringing you come December. You may remember a few of those conversations,... Read more »

3 notions from REI’s Black Friday news

Leslie Prevish, Founder — Prevish Marketing
November 18, 2015

What did you think of REI’s announcement about closing on Black Friday and paying its employees to stay home? Marketing gurus lifted eyebrows and praised the marketing “stunt” that got their CEO on the CBS This Morning, among other high-profile media outlets. Several companies followed suit. I’m... Read more »

Day Two: Conversations with your customer

Steve Lemco, Author — "Training and Hiring New Salespeople"
November 12, 2015

A note to pick up where we left off: If the customer asks about the payment while sitting on the bike and the salesperson wants to spend some more time developing a friendly relationship, then can ask a question that makes sense at the time. For example, “Travis, we can check out the payments in a... Read more »

This is perfect for what’s happening in F&I

Tommy Ady, Founder — The WriteBack
November 11, 2015

With everything that I hear and watch in F&I sales with the Internet and phone buyers, you might be one of those getting hammered with Internet buyers, phone buyers and numerous cash deals. So ... what are you doing to make it better on yourself? Did you figure out a way to make more money, or are... Read more »

Giving thanks…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
November 3, 2015

Silent gratitude isn’t much use to anyone — G. B. Stern Well here we are, November. We’ve been waiting patiently (most of us) for eleven months for you to show up. And now that you’re here, I’ve got a few things I’d like to discuss with you. Let’s start with this giving thanks thing that,... Read more »

How to win friends and influence credit criminals

Tommy Ady, Founder — The WriteBack
October 21, 2015

The most successful F&I managers all have one thing in common:
 Most have read "How to Win Friends and Influence People."
 Year after year it’s a must read book on most business lists and it was written by Dale Carnegie. In fact, Warren Buffet took Dale Carnegie's course at age 20. But fortunately... Read more »

Pope Francis marketing tips; goodness and beauty before truth

Leslie Prevish, Founder — Prevish Marketing
October 20, 2015

At a party this summer, I heard two atheists talking about how they loved the pope and even shared his quotes on Facebook. Many articles show Pope Francis approval rating higher than top Democrats, Republicans. I thought, “Hmmm, this guy knows how to market himself!” What are his secrets? A friend... Read more »

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