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When repairs go long — finish strong

By David Koshollek

No racer backs off on the last lap. So, why do we finish weak when repairs go long? It's a common occurrence. When challenged with a tough, recurring problem we often get irritated, lose our cool and start to address the situation poorly. When the going gets tough the best advice is to stay the course, ride the high road ...

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Leadership steers your business in the right direction

By Bruce Marcia

Throughout my careers in wholesale inventory finance and as DSM with a Powersports OEM, I was able to witness firsthand how some businesses continually “Hit it out of the ballpark” with sales, marketing and customer service. At the same time, I encountered businesses that consistently stumbled, not able to understand why business wasn’t improving and looking for reasons to justify ...

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DAKO’s fuel for thought

By David Koshollek

Ride Well — Be Profitable, four words that guide my actions; as an instructor, a writer, a consultant, a friend, a husband ... even as a motorcycle mechanic back in the 70s and 80s. I didn't use those words in that order back then, but I was operating in that manner. I remember simply wanting to accomplish three objectives as ...

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Business administration: So important, yet so overlooked

By Bruce Marcia

I’ve worked 16 years within the inventory finance industry in various capacities and 12 years for a major OEM as a district manager. I’ve had my share of being involved with repossessions, receiverships and weak dealerships that just can’t seem to get ahead of the issues they are facing. On reflection, those situations remind me that there was a common ...

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Why you shouldn’t subsidize your sales department

By Bruce Marcia

My blog article for this month was supposed to be about determining if your dealership was better off having an F&I manager or using a broker. I’ve witnessed smaller dealerships who can’t be bothered with F&I at all or don’t do enough business to justify or keep a solid F&I Manager. I’ve also witnessed larger dealerships switch to using a ...

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It’s showtime! Success requires preparation

By Bruce Marcia

It’s the start of a new year which means its show season. National motorcycle shows are rolling across the continent while RV and Marine shows are just getting started and regional sports & leisure shows will be starting in the next 60-90 days. The show season is important because it’s not only an opportunity to showcase new models, but an ...

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Flubs & takeaways: BK, PI, Buell and me

By Leslie Prevish

“By seeking and blundering we learn.” ― Johann Wolfgang von Goethe. Everybody flubs up. The best marketers learn from their mistakes. I’ve been holding onto something for a long time. It’ll be cathartic to let it out, after I share my takeaways on two other blunders. Maybe then mine won’t seem so bad?  Burger King sacrifice A few years back, ...

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The art of structuring a deal never existed

By Tommy Ady

Someone finally asked me to explain to them how to structure a deal and when I asked them why their sales manager or GM hadn't trained them they said these people were too busy. Too busy to teach someone how to help your dealership make extra money? They just don't know and are embarrassed to admit they don't know how ...

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Tiny Tim and the Acme Inter-Galactic Starship

By Mark Mooney

“There is nothing in the world so irresistibly contagious as laughter and good humor”-Charles Dickens As a young lad I recall being told that what you do during the year has a lot to do with what the guy in the red suit is going to be bringing you come December. You may remember a few of those conversations, too. ...

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3 notions from REI’s Black Friday news

By Leslie Prevish

What did you think of REI’s announcement about closing on Black Friday and paying its employees to stay home? Marketing gurus lifted eyebrows and praised the marketing “stunt” that got their CEO on the CBS This Morning, among other high-profile media outlets. Several companies followed suit. I’m sure a bean-counter crunched the numbers of the cost of closing that day ...

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