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Aftermarket

The only purpose of customer service

By Tim Calhoun

It is my belief that customer service is absolutely what differentiates bad companies, good companies and great companies over the long run. When customers contact your customer service department, they ...

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What exactly are you selling?

By Steve Shankin

It’s sure as heck not vehicles. You’re selling fun, adrenalin, freedom — or some other emotion or experience. Your customers don’t have a burning passion for owning a motorcycle, ATV, ...

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I’m feeling lucky today

By Steve Shankin

I’m feeling lucky today, despite being crammed in a tiny airplane seat in front of a woman wearing waaay too much perfume. I’m in the UTV business — and it’s ...

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Marketing noise

By Tim Calhoun

When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to me that the channels to reach our audience have been ...

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