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Aftermarket

Marketing noise

By Tim Calhoun

When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to me that the channels to reach our audience have been dwindling steadily the last five years, and there is nothing left but question marks as to where is my best spend and what message am I tying to send. It ...

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Know your competitors, or you might get hit by a Deere

By Steve Shankin

It’s a very competitive world — and it has been for a very long time. I’m guessing that it’s a lot more competitive than what you think. Sure — you know the dealer across town who’ll take a lower margin, or you know the other companies who manufacture stuff like yours, or the other companies that you’d have to be ...

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To match or not to match the price of an online retailer

By Jennifer Robison

I feel like all the world is getting too big for its britches regarding the information and details relating to understanding and managing online marketing and sales – and forget about mobile retailing. … I am a brick and mortar girl; I rarely purchase online, and when I do, it is usually a gift that has to be shipped anyway. ...

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Be exceptional

By Tim Calhoun

Running a company that sells products for nearly every type of motorcycle, scooter and ATV, I can tell you first hand how difficult it is to market to each of these sectors and do a competent job in all of these different arenas. It is an expectation that I sell into each of these markets and garner a predetermined percentage ...

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Oh my, it’s mid-July!

By Jennifer Robison

What do you mean it’s time to buy fall/winter apparel … and mark down my spring/summer product? Guess what? If you have kids, then you already know it’s back to school time in the retail stores, and back to school signals the end of the retail season for spring/summer specific riding gear and casual wear. If you have not already ...

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The retail clock is ticking …

By Jennifer Robison

Hey brick and mortar dealers, the retail clock is ticking, and the season in on us; what are you waiting for to get your showrooms in shape? Products need to be in stock, and merchandising needs to be up to date now! I have been on tour this last month from Bangor, Maine, to Bakersfield, Calif. I know many of ...

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Ready, set, show and grow: What you need to be doing this month

By Jennifer Robison

I keep reading good news regarding retail sales growth; 20 months consecutively, the U.S. has grown sales. All be it, it’s by small percentages, but it’s still positive growth. Is your store participating and working toward growth? The time is now. This season is key for many dealers. This year could be the season of all seasons for many powersports ...

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Gear up for 2012

By Tim Calhoun

Welcome to 2012. I hope you’re wearing your helmet and are geared up for what will be an interesting ride this year. If you recognized growth last year, (I mean ANY growth) congratulations! I am hoping we are far enough removed from the highly successful years (where the consumer could fog a mirror and qualify for any bike on the ...

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Ready, set, go? Get real with your remodel

By Jennifer Robison

January, for me, is a very busy time with dealers gearing up for the coming season and new retailers going into their first season. I get a lot of phone calls and inquiries for assistance. Dealers ask how much space they need for apparel, what color to paint the store, how much to spend on lighting, where to find mannequins, ...

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A thousand tiny pieces

By Tim Calhoun

We all have that favorite little restaurant or that favorite place to buy things. Maybe it is just Starbucks because they deliver a consistent product that still somehow seems special. These places are always busy; even though there are plenty of alternatives, they are worth the wait or drive or long line. What is it that makes these places special, ...

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