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Aftermarket

Marketing noise

By Tim Calhoun

When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to me that the channels to reach our audience have been ...

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Be exceptional

By Tim Calhoun

Running a company that sells products for nearly every type of motorcycle, scooter and ATV, I can tell you first hand how difficult it is to market to each of ...

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Oh my, it’s mid-July!

By Jennifer Robison

What do you mean it’s time to buy fall/winter apparel … and mark down my spring/summer product? Guess what? If you have kids, then you already know it’s back to ...

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Gear up for 2012

By Tim Calhoun

Welcome to 2012. I hope you’re wearing your helmet and are geared up for what will be an interesting ride this year. If you recognized growth last year, (I mean ...

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