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Aftermarket

Your to-do list

By Jennifer Robison

My last blog spoke to get off your duff. Well, I bet a bunch of you are certain you are off your duff, and you want ideas, inspiration and tips. Let’s go there! What’s hot? Color — Make sure you communicate with color to create an interesting space. A good 87 percent of the powersports stores I have been to ...

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Are you ready to hill climb?

By Jennifer Robison

Last month my company hosted a well-attended dealer show; I also hosted two sessions myself and am pleased to report all sessions were well attended! One session topic was getting out from behind the counter and selling. It centered on the viewpoint that business is back, sales are growing again and people are buying bikes again. So, step up and ...

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2 Hot, easy ideas for your showroom

By Jennifer Robison

If you have a new retail space you’re planning or one that has been in need of a boost, you might like to check out these showroom product ideas. All stores can benefit from a boost, and simple products can make a big impact. Let me share the two best, easy solutions. Flooring The last decade included the days of ...

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You have to believe; you have to lead

By Jennifer Robison

Glorious May is here, but for some parts of the U.S. it’s been like February — cold, wet and just plain yucky. That has an effect on all of us. We feel like we should continue to hibernate, but when it’s sunny, we pop up like flowers in the sun; we feel like we can and want to do more, ...

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What would I do to get ready for the season?

By Jennifer Robison

As a consultant who regularly works with powersports and some marine dealers, the growth of P&A sales for our kind of seasonal businesses is a part of my everyday work. The focus is not just merchandising but all the elements that go with it. Retail is DETAILS, and the details need a looksee by owners, general managers, parts directors, parts ...

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Why offer more?

By Tim Calhoun

Your career (territory, dealership, business, product line) is successful; why work harder, build better, offer more? I could break into a long winded explanation of why, justified by graphs that are in turn supported by intensive research documentation and a drier than a saltine cracker blog but … It is easier to just speak from the heart. Offer more because ...

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Aiming at a fast moving target

By Steve Shankin

I get pretty frustrated at the lack of good information available in this industry. I’ve looked at all the new unit sales data from a number of different resources — and in my opinion none of it is complete. Lots of organizations attempt to capture real data, but it’s a mind blowingly difficult task. No one is doing a ‘bad ...

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Boost your floor plan, boost your branding, boost your sales

By Jennifer Robison

The function of visual merchandising is to influence customer behavior. Visual merchandising uses floor planning of the traffic flow, lighting, branding and displays to lead customers all the way through the showroom. You need all your merchandising elements working together to sell more product. How do retailers create sales? They incorporate bold color, brand images and lifestyle product grouping into ...

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Are you appealing to the right niche markets?

By Steve Shankin

Everyone knows that I’m in the business of making accessories for UTVs. We work with a number of companies, not just on their OEM accessories but on the actual vehicle design as well. It’s pretty fascinating to see how the UTV market has evolved, grown, fragmented and specialized in the last five years. Think about it: In 2001 no one ...

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Start your end (cap)

By Jennifer Robison

Last month I mentioned that taking action by exploring your due diligence was one of the most thoughtful things you can do to determine what to stock, how much, when, and what amount of space should be dedicated to brands, categories and products. You and your staff, with this information about your stores sales info, should be deep in resetting ...

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