Aftermarket
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What would I do to get ready for the season?
As a consultant who regularly works with powersports and some marine dealers, the growth of P&A sales for our kind…
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Why offer more?
Your career (territory, dealership, business, product line) is successful; why work harder, build better, offer more? I could break into…
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Aiming at a fast moving target
I get pretty frustrated at the lack of good information available in this industry. I’ve looked at all the new…
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Boost your floor plan, boost your branding, boost your sales
The function of visual merchandising is to influence customer behavior. Visual merchandising uses floor planning of the traffic flow, lighting,…
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Are you appealing to the right niche markets?
Everyone knows that I’m in the business of making accessories for UTVs. We work with a number of companies, not…
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Start your end (cap)
Last month I mentioned that taking action by exploring your due diligence was one of the most thoughtful things you…
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7 ways to plan your 2013 season P&A strategy
We are on the dawn of our 2013 selling season. In less than a month we’ll be in February, the…
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Profit driven strategic merchandising: What will you do for 2013?
I get many dealers contacting me with an interest in improving their stores’ visual merchandising. These dealers may feel that…
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Check your perceptions
Perception is reality. It’s simple, and it’s fundamentally true — on a case-by-case basis. If you’re my customer, and if…
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The only purpose of customer service
It is my belief that customer service is absolutely what differentiates bad companies, good companies and great companies over the…
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