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What is your value proposition?

Napoleon Tetreault, Sales Representative — Tucker Rocky
April 19, 2016

While we cannot cover this topic depth in this piece we can certainly provoke some thought. Is what you have become aligned with where you want to be? Your value proposition, the reason your customers come to you instead of going elsewhere is crucial to your survival as a business. Is it price? Are you... Read more »

Smile — your best store makeover

Jennifer Robison, National Retail Specialist — Tucker Rocky
March 16, 2016

I am often asked what the best practices are in regards to in store merchandising. That always drives me a bit crazy because there is no magic pill of "do these 10 things and you will win, win, win." It takes a combo of things; I know we all want the easiest thing you can do. I can happily provide... Read more »

What don’t we know?

Napoleon Tetreault, Sales Representative — Tucker Rocky
March 15, 2016

If you are reading this blog, or any in this publication for that matter, chances are that you care about your business and want to see it grow. Chances are that you want to be the best employee, manager or owner operator that you can be. Chances are that you are the proactive type, who realizes you... Read more »

Happy Valentine’s Day to: My business

Napoleon Tetreault, Sales Representative — Tucker Rocky
February 16, 2016

Valentine's Day is still visible in the rear view mirror and the emotion most associated with it is love. This holiday asks us to take some time out of our busy schedules to celebrate our love with those most important to us. What about our business? There is no doubt we are in an emotionally driven... Read more »

Disrupt!

Napoleon Tetreault, Sales Representative — Tucker Rocky
January 19, 2016

Disrupt. It’s a pretty simple word, yet in today’s business climate it’s a very powerful and necessary action. I’m not talking about the type of negative disruption that we experience when UPS loses a package, the cable goes out or we have a customer who’s had too many beers at an open house.... Read more »

Why redesign your store?

Jennifer Robison, National Retail Specialist — Tucker Rocky
August 25, 2015

With the return of better times in powersports retail, many of you are coming into this topic as being either new to our industry as new retailers, you have been holding off on improvements to your store for better times or your store is being made over by one of the OEM brands to their standard (BMW,... Read more »

Merchandising basics — Part two

Jennifer Robison, National Retail Specialist — Tucker Rocky
July 29, 2015

Here we are in July nearing August and I have part two of the merchandising tool basics to deliver. Here are the items I consider VIP to operation of your product showroom. These are some items that should be in every retailer and ready to go. Sadly, this is not the case. Take a quick note and make sure... Read more »

Best merchandising helpers — Part 1

Jennifer Robison, National Retail Specialist — Tucker Rocky
June 30, 2015

I find it’s the basics that always need to be addressed with regards to tools we need to run a brick-and-mortar store. Here’s a simple list of what should function with your merchandising needs. Mirrors. Mirror, mirror, where are you? Please remember that a mirror is a silent salesperson. If your... Read more »

It’s almost June; are you prepared?

Jennifer Robison, National Retail Specialist — Tucker Rocky
May 21, 2015

P&A Merchandise review status Be like the Boy Scouts! We are in seasonal retailing, and we do our best to really try to always be prepared for riders needs with what we stock in-store. As powersports retailers, we are expected to stock and offer basic rider’s products, suit their needs, and of... Read more »

Collection selling

Jennifer Robison, National Retail Specialist — Tucker Rocky
April 28, 2015

My favorite things to merchandise are apparel brands and collections. I love showcasing a brand, or part of a brand, to make a statement. It’s the kind of merchandising that has now started in powersports retailers. The point of showing a collection is to show the customer value in purchasing products... Read more »

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