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The high cost of a bad decision

By Glenice Wilder

Congratulations! The powersports market is finally growing — after slogging along for several recession-laden years. Your dealership is seeing the benefit of this market growth. In fact, you’re considering adding ...

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Sweat the small stuff

By Napoleon Tetreault

Remember the days of “stack high and watch em fly,” writing stocking orders by the square foot and making so much money that inventory management was a concept reserved for ...

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Marketing for the micro-moments

By Kim Rocco

Increasingly, I find myself turning to my smartphone for information on any given day’s most important questions: How do I switch out windshield wiper blades? How can I prevent a ...

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