The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers are educating themselves online before they walk in your door and the ubiquitous process of “showrooming” — using your inventory to touch, feel and try on before they buy online — is a real problem for dealers.
But, don’t assume that just because a shopper has the smart phone out that they’re looking to give Amazon or an online superstore their PG&A business instead of you!
Take a look at the stats in this infographic for some thought-provoking trends on how the web influences your in-store shoppers. How can you and your team take advantage of treads? Maybe it is time for some in-store info kiosks for starters?
Infographic available from http://blog.arinet.com/.
Colleen Malloy is ARI’s director of marketing. Malloy has more than a decade of experience in the powersports industry and previously served as the editor of Motorcycle & Powersports News. ARI creates award-winning software solutions that help equipment manufacturers, distributors and dealers Sell More Stuff! — online and in-store. ARI removes the complexity of selling and servicing new and used inventory, parts, garments and accessories for customers in automotive tire and wheel, powersports, outdoor power equipment, marine, RV and white goods industries. More than 22,000 equipment dealers, 195 distributors and 140 manufacturers worldwide leverage ARI’s website and eCatalog platforms to Sell More Stuff!