In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should know about. If you’ve gone through the process of setting up accounts on some of the social platforms such as Twitter, Instagram, or Pinterest, to name a few, you are now ready to determine which social media channels work for your dealership.
To help you through this process, the scenario below illustrates how to utilize the benefits of some of the more popular social sites.
During the summer to early fall season, new manufacturer models are introduced .Generate excitement over their arrival at your dealership by utilizing the features of various social networks.
Begin your promotion by using a blogging platform such as WordPress or Blogger to post reviews and details which will provide you with SEO benefits. Include videos in your post and on your YouTube channel, paying close attention to the keywords that are added for an additional SEO boost.
As the time approaches for the arrival of new models at your dealership, use Twitter to share news articles pertaining to the units. When the new models are delivered, generate excitement by taking pictures and sharing them on Instagram and Facebook.
And when these much-anticipated, brand new models are on your showroom floor, send out Tweets with photos. If you are holding an event, create a Facebook Event to promote details and increase event attendance. Celebrate sales by featuring new owners and their new rides on your Facebook page.
This is just one example of how social media can be integrated into your dealership’s online marketing. There are many other uses and many other social sites for consideration. Start slowly. Integrate one or two social platforms at a time. Build and audience and use the platform regularly. When that social platform becomes a regular tool for use in your online promotion, consider incorporating another at that point.
Laura Reinders is the marketing manager for PowerSports Network and Traffic Log Pro.