Social Media

Zen and the art of powersports

Chris Clovis, Vice President — EagleRider Motorcycles
December 3, 2015

Dan Millman’s The Way of the Peaceful Warrior recounts the true story of an Olympic gymnast who was able to excel by finding a state of Zen. We’re all looking for a performance edge — and this Zen can be achieved without the need to shave one’s head or don orange pajamas. Pay attention, Grasshopper: This... Read more »

Tiny Tim and the Acme Inter-Galactic Starship

Mark Mooney, Principal, Mark Mooney Powersports Consultants
December 1, 2015

“There is nothing in the world so irresistibly contagious as laughter and good humor”-Charles Dickens As a young lad I recall being told that what you do during the year has a lot to do with what the guy in the red suit is going to be bringing you come December. You may remember a few of those conversations,... Read more »

HR Update: Be thankful for your employees all year round

Forrest Flinn, Managing Partner and Chief Visionary — Powersports Management Concepts
November 25, 2015

As we enter into the holiday season this year I find myself reflecting upon the many blessings I have in my life and upon the many things that I am extremely thankful for. I have a great family, a great career, great clients and basically a blessed life. But one of the things that I do not think about... Read more »

Social media 101: Value the visuals

Amanda White, Account Manager, DX1 and PowerSports Network
November 24, 2015

Over 500 million Tweets are sent a day. Over 16 million local Facebook business pages have been created between May of 2013 and October 2015. How do you compete with all this activity on two of the BIGGEST social media platforms around today? One word: Graphics. Research has shown that visuals increase... Read more »

3 notions from REI’s Black Friday news

Leslie Prevish, Founder — Prevish Marketing
November 18, 2015

What did you think of REI’s announcement about closing on Black Friday and paying its employees to stay home? Marketing gurus lifted eyebrows and praised the marketing “stunt” that got their CEO on the CBS This Morning, among other high-profile media outlets. Several companies followed suit. I’m... Read more »

Day Two: Conversations with your customer

Steve Lemco, Author — "Training and Hiring New Salespeople"
November 12, 2015

A note to pick up where we left off: If the customer asks about the payment while sitting on the bike and the salesperson wants to spend some more time developing a friendly relationship, then can ask a question that makes sense at the time. For example, “Travis, we can check out the payments in a... Read more »

This is perfect for what’s happening in F&I

Tommy Ady, Founder — The WriteBack
November 11, 2015

With everything that I hear and watch in F&I sales with the Internet and phone buyers, you might be one of those getting hammered with Internet buyers, phone buyers and numerous cash deals. So ... what are you doing to make it better on yourself? Did you figure out a way to make more money, or are... Read more »

Welcome Webroomers

Colleen Malloy, Director of Marketing— ARI
November 10, 2015

The threat of showrooming may cause you to cringe when shoppers pull out their smartphones in your dealership and, while showrooming is still a legitimate consideration, webrooming is actually more prevalent than showrooming. Also known as ROBO — research online, buy offline — shopping, webroomers... Read more »

Attack of the chicken robots

Chris Clovis, Vice President — EagleRider Motorcycles
November 5, 2015

I’ve recently made an earth-shattering discovery: Chick-fil-A employees are actually robots. Yes, it’s true! The perky, attractive and conscientious poultry peddlers — although appearing human — are, in fact, cyborgs created in a lab. This is why Chick-fil-A is closed on Sunday. Their android... Read more »

Giving thanks…

Mark Mooney, Principal, Mark Mooney Powersports Consultants
November 3, 2015

Silent gratitude isn’t much use to anyone — G. B. Stern Well here we are, November. We’ve been waiting patiently (most of us) for eleven months for you to show up. And now that you’re here, I’ve got a few things I’d like to discuss with you. Let’s start with this giving thanks thing that,... Read more »

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