They say, “I want $4,000 because I see it listed at Craigslist and eBay for at least that price!”
You say … well, exactly how does one counter that?
Barry Eisenberg, general manager of Greater Boston Motorsports, pointed out one terrific comeback earlier this week during a visit at his multibrand store.
In response to the stated question, Eisenberg asks a simple question in return, “But what did the unit sell for?”
A listing price doesn’t indicate a unit’s value as much as its selling price does. You can find that information out on eBay by doing an “advanced search” and looking under “completed listings.”
It’s a simple step, but one that could really pay off in getting a consumer to grasp the true value of their trade-in.