But today, boy, that phrase seems like gold.
Indian Motorcycles, the iconic brand operating out of Kings Mountain, N.C., is striking that vein in several key business categories.
A year ago, the company was adding what amounted to one North American dealer per month as it was entering just its second model year.
A year later, the company continues its gradual dealer network increase at about the same pace.
“We are staying the course,” Indian Motorcycles General Manager Chris Bernauer tells Powersports Business.
It’s a refreshing storyline to hear, and tell.
Read more about Indian’s latest paced growth in an upcoming edition of Powersports Business.