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Leveraging location based services to drive new customers
Location Based Services (LBS), such as the mobile applications Foursquare and Yelp, are great ways to drive new and existing…
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Overcome the price issue
Editor’s note: This is the first blog in a series about dealing with customers’ objections to price. In this installment,…
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Do today’s motorcycles provide an opportunity to sell more extended warranties?
Stop and consider how much new technology is appearing on today’s motorcycles. You know all about ABS brakes, maybe you…
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Beyond the open house
Often when I ask for tips for our PSB 123s, I receive far more than I could ever use. The…
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The secret ingredient is people
I still get movies from my local movie rental store. I know, I know. Local rental shops typically charge more…
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Large Michigan dealership destroyed by fire – again
One of the most high-profile, high-volume snowmobile dealerships in the country has burned – again. Nelson’s Speed Shop, one of…
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Users turning blind eye to Facebook ads
Reinforcing the statement that “social networks are meant to be social,” a recent Reuters/Ipsos online poll found that four out…
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Getting a customer to sit on a bike is key to closing
Step 3 of the seven-step sales process is the S.O.B. step. S.O.B. stands for Sit On Bike. It is a…
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